I had heard that Lineto was about to release new fonts and a new site this week, so I wanted to check it out. The fonts are cool, someone said. I'm always in the market for new typefaces. Unfortunately the site was adversarial, defying me to justify any investment of time exploring the site. I had to ask myself if the potential innnovation and usability of the new fonts would be adequate return on my time investment.
Let's talk about the site.
When it does finally load—it took several minutes to
load at 580k broadband—it just gets more irritating from there.
It's yet another website relying on the tired technicque of launching a new window to control the user experience. The main page is just the company logo, and a resized JavaScript pop-up presents the content. If I had a nickel for every site that does that… Well, I could be the one arguing with Mark Cuban instead of Trump.
The trite JavaScript and user abuses don't stop with the launch of a new window, though. The site adds a clock to the title bar of the browser, just in case you can't see the incessantly ticking digits on your Menu bar or Task bar, forgot to wear your watch, and have never learned to program your VCR. On the right, beside the proclamation that "INTERNET EXPLORER IS A PIECE OF SHIT", is a timer counting up the length of time the pop-up has remained open. Again, nothing innovative. If the pop-up had a status bar, I have no doubt it would be used to scroll a pointless message.
The browser detector is ho-hum. Numerous people have written them. I did one myself for my Blogrolling.com add-on, BlogRoll Multi-Browser Sidebar script. The fact that Lineto uses it to berate users of browsers of which Lineto disapproves is childish. It annoyed me for a moment; then I just recognized the stupidity behind a business that seeks to alienate 87% of its potential customer base.
I tried the site in Opera 6.05, but after five full minutes of waiting for it to load, I gave up. The site apparently doesn't work with Opera. Even the browser-specific message in the titlebar failed to load, displaying instead just the clock and timer—which also don't work. Since Opera can be set to show spawned windows within the same Opera application space, the popup disappears off the side of my browser—I don't maximize browsers because most sites can't make columns narrow enough to be a comfortable read.
Mozilla Firefox 0.8 did get a rise out of the site. Though the designers at Lineto apparently don't approve of it either as the title bar for FireFox becomes "LA POLICE, DES POLICES". Just which browser is acceptable to Lineto?
The front page of the pop-up site is "a list of newspapers and publications currently not using Lineto fonts." There are hundreds. I have mixed feelings about this. On one hand, if Lineto had any clout, the list would be low-key pressure to these publications to at least look into the foundry's catalog. But, on the other hand, Lineto doesn't have any clout. As such, the listing just emphasizes how few professionals choose Lineto typefaces.
On the plus side, the horizontal hierarchal navigation menu is cool.
Unfortunately for Lineto, I won't spend my type budget on its site. I probably won't go back, as a matter of fact. I started this article with the intent of reviewing Lineto's new fonts, but the website is so alienating that it dominated my attention, taking away from the content (the fonts, and the other content presumably there).
Was the return on my time investment sufficient? In and of itself, no. I had visited the site, credit card in hand, ready to buy new fonts. I was also hoping to write a review of the new typefaces. I did get to write a site review, though, so it wasn't a waste of time. While this review will bring Lineto traffic and possibly even sales, they'll get none of my money. I'm off to see what new typefaces Bitstream might have for my current jobs.
Oh, and by the way, the new Lineto fonts are typical of new, small type foundries: mediocre knock-offs of established typefaces and/or audacious display faces with extremely limited use. At least there weren't any handwriting faces.








1. I have a similar connection to yours and there is zero noticeable load time when I visit lineto.com. Did have friends at other locations test the site before writing your review?
Also, you might be missing Lineto's sense of humor when you critique the "List of Newspapers".
Posted at 6:02AM on Dec 19th 2005 by Stephen Coles